CREAM GLOBAL LIMITED maintains an average payment time of 29 days, sitting just within the standard 30-day threshold, which indicates a broadly acceptable payment pace. The majority of payments (77%) are settled within 30 days, with a moderate tail of 16% falling in the 31–60 day range and a smaller 7% exceeding 60 days. While the average figure appears healthy, the distribution suggests a consistent pattern of some delayed settlements that suppliers should account for in cash flow planning.
The late payment rate of 35% is a significant concern, indicating that more than one in three invoices is not settled on agreed terms, introducing meaningful unpredictability into payment cycles. The presence of 7% of payments exceeding 60 days further highlights exposure to extended delays for a subset of transactions. This level of variability makes cash flow forecasting less reliable and elevates the risk profile of this customer beyond what the average payment time alone would suggest.
CREAM GLOBAL LIMITED presents a moderate-to-elevated payment risk; while the 29-day average is acceptable, the 35% late payment rate signals structural reliability issues that warrant caution. Suppliers should consider implementing shorter credit terms, proactive invoice follow-up at the 25-day mark, and potentially credit limits to cap exposure. For higher-value transactions, requesting partial upfront payment or tighter contractual terms would serve as a practical risk mitigation measure.
| Reporting Period | Filing Date | Average Time to Pay (days) | Paid within 30 days | Paid 31-60 days | Paid after 60 days | Not Paid within Terms |
|---|---|---|---|---|---|---|
| 01 Jul 2024 - 31 Dec 2024 | 30 Jan 2025 | 29 | 77% | 16% | 7% | 35% |
| 01 Jan 2024 - 30 Jun 2024 | 09 Aug 2024 | 24 | 84% | 11% | 5% | 36% |
This information is as reported by the business, and responses are in their own words.
Standard payment terms
N/A
Were there any changes to the standard payment terms in the reporting period?
No information available
Any other information about payment terms
N/A
Maximum contractual payment period agreed
30
Cream Global Limited seeks to resolve any queries and disputes on a timely basis. The supplier's point of contact within Cream Global Limited would resolve any invoicing disputes with the supplier directly.
Has this business signed up to a code of conduct or standards on payment practices?
For example, signatories to The Prompt Payment Code must commit to paying 95% of their invoices within 60 days.
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Does this business offer e-invoicing in relation to qualifying contracts?
This is where suppliers can electronically submit and track invoices. It's not just allowing suppliers to email them an invoice.
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Does this business offer supply chain finance?
This is where a supplier who has submitted an invoice can be paid by a third-party finance provider earlier than the agreed payment date. The business would then pay the finance provider the invoiced sum.
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Under its payment practices and policies, can this business deduct sums from payments under qualifying contracts as a charge for remaining on a supplier list?
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During the reporting period, did the business deduct sums from payments as a charge for remaining on a supplier list?
No information available
CREAM GLOBAL LIMITED is an active private limited company, incorporated on 5 October 1995, based in the London region. Registered business activity: Support activities to performing arts.
From Companies House records.