Marketing & Sales Payment Performance: A Mixed Bag in 2020

The Numbers

• Companies analysed: 73
• Average PaymentCheck Score: 68.2/100
• UK average: 50.0/100 (Marketing And Sales is 18.2 points above)
• West Midlands: 79.8 avg (1 companies)
• London: 70.4 avg (63 companies)
• South East: 60.0 avg (3 companies)
• South West: 59.0 avg (1 companies)
• East Midlands: 52.0 avg (1 companies)

What Stands Out

The Marketing and Sales sector significantly outperforms the UK average in payment practices. However, the vast range between the top and bottom performers (100/100 vs 10.1/100) highlights the inconsistency across the sector, and that some companies' payment practices are truly dire. The West Midlands figure should be taken with a huge pinch of salt, as it only reflects one company.

Best Payers

1. HELLO ELEPHANT LTD - 100/100
2. CHASEDESIGN WORLDWIDE LIMITED - 100/100
3. MULLENLOWE PROFERO LIMITED - 100/100
4. IPG HOLDINGS (UK) LIMITED - 100/100
5. HUGE UK LIMITED - 99.6/100

Worst Payers

1. KINESSO LIMITED - 10.1/100
2. PUBLICIS MEDIA EXCHANGE LIMITED - 14.4/100
3. OMNICOM MEDIA GROUP UK LIMITED - 26.3/100
4. PARAGON CUSTOMER COMMUNICATIONS INTERNATIONAL LIMITED - 30/100
5. KINETIC WORLDWIDE LIMITED - 32.3/100

Regional Patterns

London, with 63 companies analysed, shows an average of 70.4/100, which is a strong showing, but nowhere near the perfect scores achieved by the top 5 payers. The outlying regions need more data to paint a reliable picture: the South East is weaker than the capital at 60.0, but the West Midlands is skewed upwards at 79.8 due to the extremely small sample size of just one company.

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Despite the sector's average of 68.2/100 being well above the UK's 50.0/100, the bottom five companies, including KINESSO LIMITED at a dismal 10.1/100, drag the average down and signal the presence of serious payment issues within the Marketing and Sales sector.