Industry ranking
| Reporting Period | Filing Date | Average Time to Pay (days) | Paid within 30 days | Paid 31-60 days | Paid after 60 days | Not Paid within Terms |
|---|---|---|---|---|---|---|
| 01 Jul 2025 - 31 Dec 2025 | 30 Jan 2026 | 67 | 3% | 55% | 42% | 59% |
| 01 Jan 2025 - 30 Jun 2025 | 01 Aug 2025 | 59 | 34% | 46% | 20% | 9% |
| 01 Jul 2024 - 31 Dec 2024 | 19 Mar 2025 | 52 | 39% | 43% | 18% | 22% |
| 01 Jan 2024 - 30 Jun 2024 | 31 Jul 2024 | 49 | 25% | 55% | 20% | 49% |
| 01 Jul 2023 - 31 Dec 2023 | 01 Feb 2024 | 41 | 51% | 26% | 23% | 49% |
| 01 Jan 2023 - 30 Jun 2023 | 10 Aug 2023 | 43 | 56% | 31% | 13% | 52% |
| 01 Jul 2022 - 31 Dec 2022 | 03 Feb 2023 | 44 | 52% | 37% | 11% | 58% |
| 01 Jan 2022 - 30 Jun 2022 | 31 Jul 2022 | 76 | 13% | 53% | 34% | 26% |
| 01 Jul 2021 - 31 Dec 2021 | 02 Feb 2022 | 64 | 15% | 59% | 26% | 26% |
| 01 Jan 2021 - 30 Jun 2021 | 29 Jul 2021 | 75 | 12% | 46% | 42% | 15% |
| 01 Jul 2020 - 31 Dec 2020 | 28 Jan 2021 | 76 | 8% | 38% | 54% | 12% |
| 01 Jan 2020 - 30 Jun 2020 | 30 Jul 2020 | 75 | 7% | 42% | 51% | 7% |
| 01 Jul 2019 - 31 Dec 2019 | 30 Jan 2020 | 74 | 14% | 49% | 37% | 9% |
| 01 Jan 2018 - 30 Jun 2018 | 30 Jul 2018 | 36 | 39% | 47% | 14% | 1% |
This information is as reported by the business, and responses are in their own words.
Standard payment terms
We pay our media suppliers when we have been paid by our client, as we act as legal agent rather than principal. However, standard supplier payment terms are 60 days. We do have one client who makes payment to Kinetic based on 90 days, hence the max payment terms of 120 days.
Were there any changes to the standard payment terms in the reporting period?
No information available
Any other information about payment terms
No additional information
Maximum contractual payment period agreed
120
Invoice queries - we contract the supplier by e-mail, detailing the invoice query. The reply is dealt with promptly and is either resolved or escalated within the business.
Has this business signed up to a code of conduct or standards on payment practices?
For example, signatories to The Prompt Payment Code must commit to paying 95% of their invoices within 60 days.
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Does this business offer e-invoicing in relation to qualifying contracts?
This is where suppliers can electronically submit and track invoices. It's not just allowing suppliers to email them an invoice.
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Does this business offer supply chain finance?
This is where a supplier who has submitted an invoice can be paid by a third-party finance provider earlier than the agreed payment date. The business would then pay the finance provider the invoiced sum.
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Under its payment practices and policies, can this business deduct sums from payments under qualifying contracts as a charge for remaining on a supplier list?
❌
During the reporting period, did the business deduct sums from payments as a charge for remaining on a supplier list?
No information available
Kinetic Worldwide Limited is a UK-registered company classified under advertising agencies. Its associated website now presents the business as part of WPP Media, described as "WPP's global media collective" delivering AI-driven media planning, data, creative and commerce services for brands. The site states it brings together platforms, people and partners to create media solutions and connect brands with audiences across owned, earned, shared and paid channels. As the entity behind this UK-facing site, Kinetic Worldwide Limited operates as part of the wider WPP Media group rather than as an independent standalone advertising business, with the broader group activities and scale attributable to WPP rather than this registered company alone.
Generated from the company's website and Companies House records. Sources: kineticww.com