ACCELERATION EMARKETING LIMITED demonstrates consistently slow payment behaviour, with an average payment time of 62 days and zero payments made within 30 days. The payment distribution is evenly split between 31-60 days (50%) and over 60 days (50%), indicating a stable but persistently delayed pattern rather than an improving trajectory. There is no evidence of movement toward faster payment cycles, suggesting this timeline is an established norm for this company.
With 19% of payments recorded as late, the company carries a moderate-to-high risk profile for suppliers operating on standard 30-day terms. The even split between the two payment bands suggests some degree of predictability in that payments will almost certainly fall beyond 30 days, though the precise timing between 31 and 60-plus days remains variable. Suppliers should expect payment windows of up to two months as a baseline, with a meaningful minority of invoices exceeding even that extended timeframe.
This company presents a clear and consistent late-payment risk, making it unsuitable for suppliers dependent on timely cash flow without adjusted terms in place. Suppliers should consider negotiating extended net-60 or net-75 payment terms upfront to align contractual expectations with actual behaviour, and factor in potential delays when managing working capital. Additional risk mitigation measures, such as requiring deposits, setting credit limits, or applying late payment charges, are advisable before extending significant credit to this client.
| Reporting Period | Filing Date | Average Time to Pay (days) | Paid within 30 days | Paid 31-60 days | Paid after 60 days | Not Paid within Terms |
|---|---|---|---|---|---|---|
| 01 Jul 2025 - 31 Dec 2025 | 24 Feb 2026 | 62 | 0% | 50% | 50% | 19% |
| 01 Jan 2025 - 30 Jun 2025 | 21 Jan 2026 | 62 | 0% | 42% | 58% | 0% |
This information is as reported by the business, and responses are in their own words.
Standard payment terms
We pay our media vendors in line with industry standards, dependant on media type, which are between 25 and 60 days from receipt of a valid invoice following the end of the month of media activity. Where appropriate, vendors are required to also provide supporting documentation confirming media activity has run.
Were there any changes to the standard payment terms in the reporting period?
No information available
Any other information about payment terms
No additional information
Maximum contractual payment period agreed
60
We have a defined dispute resolution process to ensure that all supplier invoices are processed as efficiently as possible. Suppliers are provided with details of the issues that may affect the processing of their invoices and assistance by providing guidance on what is to be provided on their invoices to ensure payment can be made in a timely manner. Our AP helpdesk offers suppliers support through to query resolution and can be contacted via a dedicated e-mail address or phone number. All invoices that are in query are logged and if unresolved at the time of supplier payment, details of the reasons for payment delay are communicated to the relevant suppliers.
Has this business signed up to a code of conduct or standards on payment practices?
For example, signatories to The Prompt Payment Code must commit to paying 95% of their invoices within 60 days.
❌
Does this business offer e-invoicing in relation to qualifying contracts?
This is where suppliers can electronically submit and track invoices. It's not just allowing suppliers to email them an invoice.
❌
Does this business offer supply chain finance?
This is where a supplier who has submitted an invoice can be paid by a third-party finance provider earlier than the agreed payment date. The business would then pay the finance provider the invoiced sum.
❌
Under its payment practices and policies, can this business deduct sums from payments under qualifying contracts as a charge for remaining on a supplier list?
❌
During the reporting period, did the business deduct sums from payments as a charge for remaining on a supplier list?
No information available
ACCELERATION EMARKETING LIMITED is an active private limited company, incorporated on 25 November 2004, based in the London region. Registered business activity: Information technology consultancy activities 62090 - Other information technology service activities.
From Companies House records.