Marketing & Sales Payment Scores Dip Slightly: 2024's 74.3 Falls to 71.5 in 2025

The Comparison

• 2024: A sample of 80 companies in the marketing and sales sector averaged a payment score of 74.3 out of 100.
• 2025: A similar analysis of 75 companies reveals a drop in the average payment score to 71.5 out of 100.

What This Means

The 2.8-point decline suggests a slight deterioration in payment practices within the marketing and sales industry. Although the change isn't drastic, it could reflect increased financial pressures or evolving client-agency relationships. Companies struggling with cash flow can explore tools such as this late payment calculator to better understand the impact of delayed payments.

Payment practices in Marketing and Sales: 74.3 in 2024, 71.5 in 2025.