The 2.8-point decline suggests a slight deterioration in payment practices within the marketing and sales industry. Although the change isn't drastic, it could reflect increased financial pressures or evolving client-agency relationships. Companies struggling with cash flow can explore tools such as this late payment calculator to better understand the impact of delayed payments.
Payment practices in Marketing and Sales: 74.3 in 2024, 71.5 in 2025.

We analysed over 100,000 published UK payment-practice reports. Late payment is falling — from 20% of invoices paid outs
How UK companies' payment practices changed in 2025 — the biggest improvers, the firms slipping, and the strongest new e
The UK agriculture sector is significantly outperforming the UK average for payment practices, suggesting a degree of fi
The year-on-year decline of 0.1 points, while statistically insignificant, suggests a stagnation in payment performance