Marketing And Sales Payment Trends: 2020 vs 2021
Marketing and Sales Payment Performance Edges Up Slightly: 2021 Sees Modest 0.8-Point Improvement
The Comparison
- 2020: A survey of 73 companies in the marketing and sales sectors revealed an average payment performance score of 68.2 out of 100.
- 2021: Analysis of 82 marketing and sales firms indicates a marginal increase in the average payment performance score, reaching 69.0 out of 100.
What This Means
The increase of 0.8 points, although positive, suggests a level of consistency in payment behavior rather than a significant shift in financial practices within the marketing and sales industry between 2020 and 2021. The relatively small improvement could indicate external factors impacting all companies similarly, potentially masking individual firm improvements or declines. You can use a late payment calculator to determine how late payments affect your company's revenue.
Payment performance in Marketing and Sales: 2020 - 68.2/100; 2021 - 69.0/100.
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