Marketing And Sales Payment Practices Report 2023
UK Marketing & Sales Sector Shows Wide Payment Performance Gap in 2023
The Numbers
- 84 companies analysed in the UK Marketing & Sales sector.
- Average PaymentCheck Score: 69.8/100.
- UK average PaymentCheck Score across all sectors: 50.0/100.
- Marketing & Sales sector is 19.8 points above the UK average.
- Top payer: Rapport Outdoor Limited and Huge UK Limited at 99.8/100.
- Bottom payer: KR Media UK Limited at 0/100.
- Regional High: Wales at 94.8 average (1 company).
- Regional Low: South East at 63.9 average (5 companies).
What Stands Out
The Marketing & Sales sector's average payment score of 69.8 is significantly better than the UK average, indicating generally good payment practices. However, the presence of a company scoring 0/100 alongside those near perfect highlights a massive disparity in how firms handle invoices. We see clear opportunities to improve cashflow.
Best Payers
- RAPPORT OUTDOOR LIMITED - 99.8/100
- HUGE UK LIMITED - 99.8/100
- IPG DXTRA (UK) LIMITED - 99.45/100
- STICKYEYES LIMITED - 99.1/100
- GOLIN LIMITED - 99.05/100
Worst Payers
- KR MEDIA UK LIMITED - 0/100
- ESSENCEMEDIACOM SCOTLAND LIMITED - 29.87/100
- ZENITH INTERNATIONAL (MEDIA) LIMITED - 30.2/100
- DIGITASLBI LIMITED - 32.5/100
- MEDIACOM UK LIMITED - 34.63/100
Regional Patterns
Welsh data is based on only one company so is not statistically relevant. While London has the bulk of the companies analysed (67), its average of 70.4 is held back by the bad payers, while Yorkshire & The Humber, with just 3 companies, gets to a score of 85.2. The South East’s average of 63.9 across 5 companies puts it significantly below London's performance, despite being geographically close.
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The stark contrast between KR Media UK Limited's 0/100 and Rapport Outdoor Limited's and Huge UK Limited's 99.8/100 suggests that, despite an overall respectable sector average, consistently late payments may still be a significant issue for some businesses.
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