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Creative Payment Practices Report 2024

20 February 2025•By Alastair Campbell, Founder•Reports

UK Creative Sector Payments: Above Average, But With Stark Divides

The UK creative sector is, on average, paying its bills better than the national average, but a closer look reveals considerable disparities.

The Numbers

  • Companies analysed: 42
  • Average PaymentCheck Score: 71.6/100
  • UK average: 50.0/100 (Creative is 21.6 points above)
  • Companies above average: 27
  • Companies below average: 15
  • Companies at average: 0

What Stands Out

While the creative sector's average PaymentCheck score handily beats the UK average, a significant portion of analysed companies are still underperforming at 35.7% (15/42). A wide gulf separates the best and worst payers, suggesting the sector's payment practices are far from uniform.

Best Payers

  1. THAT LOT CREATIVES LIMITED - 99.5/100
  2. BLACKHAWK NETWORK EMEA LIMITED - 94/100
  3. HOUSE OF FRASER LIMITED - 92.87/100
  4. PRIMARK STORES LIMITED - 92.7/100
  5. UNIVERSITY OF GLOUCESTERSHIRE - 92.5/100

Worst Payers

  1. VOW EUROPE LIMITED - 32/100
  2. W & J LINNEY LIMITED - 37.37/100
  3. LITTLE, BROWN BOOK GROUP LIMITED - 40.65/100
  4. PMS INTERNATIONAL GROUP PLC - 46.5/100
  5. NOTCUTTS LIMITED - 49.5/100

Regional Patterns

Scottish creative firms, although represented by only one company, boast the highest regional average at 82.5. London, despite housing half of the sampled companies (21), shows an average of 72.8, which is only slightly above the overall sector average. This suggests that size or concentration doesn't guarantee better payment practices, and London is underperforming comparative to Scotland, East Midlands and South West. The East of England lags behind the other regions with just 66.3/100.

Creative freelancers can use a late payment calculator to recoup interest on overdue invoices.

The takeaway? With a 67.5 point spread between the best and worst-performing creative companies (99.5 - 32), freelancers shouldn't assume a rising tide lifts all boats when it comes to getting paid on time.

Still waiting to be paid?

A reminder from you is easy to ignore. PaymentCheck sends a formal late payment notice on your behalf — from a third party that publicly tracks the payment behaviour of 9,600+ UK companies. Free, and it takes 60 seconds.

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Categories

Loading categories...

Recent Posts

Loading recent posts...

Resources

  • Late Invoice Calculator
  • Company Search
  • Browse by Sector
  • Browse by Region

Share Your Story

Have you experienced late payments? Share your story to help other businesses.

Submit Your Story

PaymentCheck

Our mission is to change the culture of late payments in the UK and help save over 55,000 companies every year which close due to cashflow issues.

Services

  • Payment Check
  • Business Solutions
  • API Access
  • Invoice Calculator
  • Late Payment Help
  • Get Your Score
  • Get Certified
  • For Accountants

Company

  • About Us
  • Contact
  • Blog
  • Search Archive
  • Compare
  • EULA
  • Privacy Policy
  • Terms and Conditions

Awards

  • Methodology
  • 2025 Awards
  • 2024 Awards
  • 2023 Awards
  • 2022 Awards
  • 2021 Awards
  • 2020 Awards

Contact

  • office@paymentcheck.co.uk
  • +44 (0) 7915 608 057
  • Send Your Story

© 2026 Payment Check Ltd

Registered Address: 3rd Floor Suite 207 Regent Street London W1B 3HH

Made by Alastair Campbell