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Marketing And Sales Payment Practices Report 2021

•By PaymentCheck•Reports

UK Marketing & Sales sector well ahead on payments, but massive disparity remains

The Numbers

  • Companies analysed: 82
  • Average PaymentCheck Score: 69.0/100
  • UK average (all sectors): 50.0/100
  • Marketing & Sales average is 19.0 points above the UK average.
  • Top payer: OUTDOOR MEDIACOM LIMITED - 100/100
  • Bottom payer: KINESSO LIMITED - 18.6/100

What Stands Out

The Marketing & Sales sector significantly outperforms the national average for payment practices, sporting a PaymentCheck score almost 40% higher. However, the wide gap between the best and worst payers highlights a concerning inconsistency, indicating some businesses aren't paying suppliers fairly.

Best Payers

  1. OUTDOOR MEDIACOM LIMITED - 100/100
  2. IPG HOLDINGS (UK) LIMITED - 99/100
  3. HUGE UK LIMITED - 99/100
  4. FBC (FUTUREBRAND) LIMITED - 98.5/100
  5. OCTAGON WORLDWIDE LIMITED - 98.43/100

Worst Payers

  1. KINESSO LIMITED - 18.6/100
  2. DIGITASLBI LIMITED - 32.8/100
  3. AVIS BUDGET SERVICES LIMITED - 34.3/100
  4. PARAGON CUSTOMER COMMUNICATIONS INTERNATIONAL LIMITED - 35.8/100
  5. KINETIC WORLDWIDE LIMITED - 36.1/100

Regional Patterns

London dominates the analysis, with 68 companies contributing to an average PaymentCheck score of 71.6, suggesting better payment practices are clustered in the capital. Yorkshire and The Humber come in second, but with only two companies measured, it's hard to draw firm conclusions, and the South East lags behind London, with an average of just 57.2 across 5 companies.

While the Marketing & Sales sector is clearly a better payer than most, individual suppliers still need to do their due diligence and use this late payment calculator to protect their cashflow, because KINESSO LIMITED, at 18.6/100, is clearly pulling down the average.