Industry ranking
SUPERGROUP INTERNET LIMITED exhibits a trend where a majority of payments, 65%, are late, with an average payment time of 36 days. While 55% are paid within 30 days, a significant 45% extend beyond that, indicating a consistent pattern of delayed processing for a substantial portion of invoices.
The high late payment rate of 65%, coupled with 39% of payments occurring between 31-60 days, indicates considerable unpredictability in payment timing. Furthermore, the 6% of payments extending beyond 60 days presents a clear risk of extended and unreliable cash flow for suppliers.
Suppliers should anticipate an average payment cycle of 36 days, with a high probability of payments being late. It is crucial to factor in these potential delays for cash flow planning and consider stricter payment terms or proactive follow-up for invoices to mitigate risk.
| Reporting Period | Filing Date | Average Time to Pay (days) | Paid within 30 days | Paid 31-60 days | Paid after 60 days | Not Paid within Terms |
|---|---|---|---|---|---|---|
| 01 May 2023 - 28 Oct 2023 | 12 Dec 2024 | 36 | 55% | 39% | 6% | 65% |
| 01 Nov 2022 - 01 May 2023 | 01 Sept 2023 | 43 | 45% | 42% | 13% | 88% |
| 03 May 2022 - 28 Oct 2022 | 06 Dec 2022 | 56 | 42% | 37% | 21% | 74% |
| 21 Oct 2021 - 03 May 2022 | 30 Jun 2022 | 63 | 40% | 35% | 25% | 69% |
| 26 Apr 2021 - 21 Oct 2021 | 06 Jun 2022 | 37 | 56% | 31% | 13% | 63% |
| 26 Oct 2020 - 25 Apr 2021 | 09 Jun 2021 | 52 | 50% | 33% | 17% | 66% |
| 27 Oct 2019 - 25 Apr 2020 | 22 May 2020 | 45 | 51% | 31% | 18% | 66% |
| 28 Apr 2019 - 26 Oct 2019 | 26 Nov 2019 | 35 | 51% | 36% | 13% | 62% |
| 28 Oct 2018 - 27 Apr 2019 | 27 May 2019 | 35 | 48% | 41% | 11% | 35% |
| 29 Apr 2018 - 27 Oct 2018 | 27 Nov 2018 | 39 | 45% | 39% | 16% | 53% |
| 29 Oct 2017 - 28 Apr 2018 | 25 May 2018 | 40 | 42% | 40% | 18% | 44% |
| 30 Apr 2017 - 28 Oct 2017 | 27 Nov 2017 | 36 | 51% | 37% | 12% | 63% |
This information is as reported by the business, and responses are in their own words.
Standard payment terms
The Superdry group of companies operate to a set of standard payment terms, which are 60 days for goods for re-sale, 30 days for non-goods for re-sale and 14 days for store rents and utilities. Variations to these terms do exist based on agreements with certain suppliers.
Were there any changes to the standard payment terms in the reporting period?
No information available
Any other information about payment terms
N/A
Maximum contractual payment period agreed
60
Payment disputes are settled by reference to the companies 'Condition of Purchase' in the first instance. Where disputes cannot be settled through this process, suppliers are asked to contact the Superdry Accounts Payable email and the appropriate accounts payable assistant will respond to the query. Superdry operates an escalation process which sees items not satisfactorily resolved in the first instance elevated to the Head of Department, Finance Operations Manager and CFO.
Has this business signed up to a code of conduct or standards on payment practices?
For example, signatories to The Prompt Payment Code must commit to paying 95% of their invoices within 60 days.
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Does this business offer e-invoicing in relation to qualifying contracts?
This is where suppliers can electronically submit and track invoices. It's not just allowing suppliers to email them an invoice.
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Does this business offer supply chain finance?
This is where a supplier who has submitted an invoice can be paid by a third-party finance provider earlier than the agreed payment date. The business would then pay the finance provider the invoiced sum.
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Under its payment practices and policies, can this business deduct sums from payments under qualifying contracts as a charge for remaining on a supplier list?
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During the reporting period, did the business deduct sums from payments as a charge for remaining on a supplier list?
No information available
Supergroup Internet Limited is a private limited company registered in England, incorporated in January 2010 and based in Cheltenham, Gloucestershire. Companies House records its nature of business under SIC code 47990, other retail sale not in stores, stalls or markets, indicating an online or non-store retail operation. The company remains active, with its most recent accounts made up to 26 April 2025 and a confirmation statement dated 31 January 2026. No further detail on the specific goods sold or trading activity is available from the supplied evidence, and no group or subsidiary relationship is confirmed by the sources provided.
Generated from the company's website and Companies House records. Sources: find-and-update.company-information.service.gov.uk · thegazette.co.uk