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Our mission is to change the culture of late payments in the UK and help save over 55,000 companies every year which close due to cashflow issues.

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© 2026 Payment Check Ltd

Registered Address: 3rd Floor Suite 207 Regent Street London W1B 3HH

Made by Alastair Campbell

PAYMENTCHECK
HomeCompany SearchBlogAwards
Sectors›Commerce Models›SUPERDRY LIMITED

SUPERDRY LIMITED

PaymentCheck Score 2023
39Poor
↑ 5.4vs last year
#4767 in UK
#195 in Commerce Models
#231 in South West

Company Information

Company Number
07063562
Registered Address
Unit 60 The Runnings, Cheltenham, Gloucestershire, GL51 9NW
Status
Active
Employee Count
1,658
Turnover
£374,600,000
EBITDA
£81,200,000

Additional Details

Website
https://careers.superdry.com/
Company Type
Private limited Company
Incorporated On
2 November 2009
Nature of Business
46420 - Wholesale of clothing and footwear
47710 - Retail sale of clothing in specialised stores
47721 - Retail sale of footwear in specialised stores
47910 - Retail sale via mail order houses or via Internet
Industries
Commerce Models, Fashion
Region
South West

Time to Pay

Average Time to Pay
52 days
Shortest Period:14 days
Longest Period:60 days
Max Contractual:60 days

Payment Timeline

Within 30 Days
33%
31-60 Days
29%
After 60 Days
38%
Not Paid Within Terms80%

Payment Features

Participates in Codes✗ No
E-Invoicing✗ No
Supply Chain Finance✗ No

Payment Score History

Excellent (80+) Good (60-79) Fair (40-59) Poor (20-39) Very Poor (<20)

Company Review

Trend Analysis

SUPERDRY LIMITED exhibits a consistent trend of extended payment cycles, with an average payment time of 52 days, significantly exceeding standard 30-day terms. Only 33% of invoices are settled within 30 days, while a substantial 38% are paid over 60 days, indicating a trajectory towards slower rather than punctual payment performance. This data suggests a systemic pattern of delayed payments rather than isolated incidents.

Volatility Analysis

The company demonstrates high payment volatility and unpredictability, with 80% of all payments classified as late, making it challenging for suppliers to forecast cash flow accurately. A significant 38% of payments exceeding 60 days introduces considerable reliability risk, as payment dates are neither consistent nor predictable. This erratic payment behavior poses a substantial risk of prolonged accounts receivable for suppliers.

Summary Analysis

Suppliers should anticipate an average payment duration of 52 days and a high probability (80%) of late payments, with nearly 40% extending beyond 60 days. Key decision factors must include assessing one's capacity to manage extended cash conversion cycles and the potential for increased working capital strain. Mitigation strategies should involve negotiating tighter payment terms, requiring upfront deposits, or implementing stricter credit limits to manage exposure effectively.

Performance Reports History

Reporting Period Filed: 2024-12-12
Reporting PeriodFiling DateAverage Time to Pay (days)Paid within 30 daysPaid 31-60 daysPaid after 60 daysNot Paid within Terms
01 May 2023 - 28 Oct 202312 Dec 20245233%29%38%80%
01 Nov 2022 - 01 May 202301 Sept 20235336%42%22%90%
03 May 2022 - 28 Oct 202206 Dec 20226129%43%28%80%
21 Oct 2021 - 03 May 202230 Jun 20227333%30%37%73%
26 Apr 2021 - 21 Oct 202106 Jun 20225740%35%25%70%
26 Oct 2020 - 25 Apr 202109 Jun 20219231%32%37%76%
27 Oct 2019 - 25 Apr 202022 May 20206238%31%31%66%
28 Apr 2019 - 26 Oct 201926 Nov 20194556%21%23%48%
28 Oct 2018 - 27 Apr 201927 May 20193948%37%15%43%
29 Apr 2018 - 27 Oct 201827 Nov 20184832%45%23%60%
29 Oct 2017 - 28 Apr 201825 May 20184835%43%22%43%
30 Apr 2017 - 28 Oct 201727 Nov 20173457%30%13%56%

Payment Time Trends

Payment Distribution Trends

Invoice Payment Practices

This information is as reported by the business, and responses are in their own words.

Payment Terms

Standard payment terms

The Superdry group of companies operate to a set of standard payment terms, which are 60 days for goods for re-sale, 30 days for non-goods for re-sale and 14 days for store rents and utilities. Variations to these terms do exist based on agreements with certain suppliers.

Were there any changes to the standard payment terms in the reporting period?

No information available

Any other information about payment terms

N/A

Maximum contractual payment period agreed

60

Dispute Resolution Process

Payment disputes are settled by reference to the companies 'Condition of Purchase' in the first instance. Where disputes cannot be settled through this process, suppliers are asked to contact the Superdry Accounts Payable email and the appropriate accounts payable assistant will respond to the query. Superdry operates an escalation process which sees items not satisfactorily resolved in the first instance elevated to the Head of Department, Finance Operations Manager and CFO.

Other Payment Information

Has this business signed up to a code of conduct or standards on payment practices?

For example, signatories to The Prompt Payment Code must commit to paying 95% of their invoices within 60 days.

❌

Does this business offer e-invoicing in relation to qualifying contracts?

This is where suppliers can electronically submit and track invoices. It's not just allowing suppliers to email them an invoice.

❌

Does this business offer supply chain finance?

This is where a supplier who has submitted an invoice can be paid by a third-party finance provider earlier than the agreed payment date. The business would then pay the finance provider the invoiced sum.

❌

Under its payment practices and policies, can this business deduct sums from payments under qualifying contracts as a charge for remaining on a supplier list?

❌

During the reporting period, did the business deduct sums from payments as a charge for remaining on a supplier list?

No information available

Company Summary

SUPERDRY LIMITED is an active private limited company established to conduct commercial operations under its registered name, Superdry. As a private limited company, it functions as a distinct legal entity for business purposes within the UK.

The company, with company number 07063562, was incorporated on 2 November 2009. Its registered office is located at Unit 60 The Runnings, Cheltenham, Gloucestershire, GL51 9NW, placing its operations within the South West region of the UK.

Private limited companies in the UK typically engage in various commercial activities, offering a broad spectrum of goods or services. These organisations often specialise in particular sectors, providing products to consumers or services to other businesses within the British market.

Financial Metrics

Cash
£21,000,000
Net Worth
-£56,900,000
Total Current Assets
£148,200,000
Total Current Liabilities
£155,900,000

Company Location

PaymentCheck

Our mission is to change the culture of late payments in the UK and help save over 55,000 companies every year which close due to cashflow issues.

Services

  • Payment Check
  • Business Solutions
  • API Access
  • Invoice Calculator
  • Get Certified

Company

  • About Us
  • Contact
  • Blog
  • Search Archive
  • Compare
  • EULA
  • Privacy Policy
  • Terms and Conditions

Awards

  • Methodology
  • 2025 Awards
  • 2024 Awards
  • 2023 Awards
  • 2022 Awards
  • 2021 Awards
  • 2020 Awards

Contact

  • office@paymentcheck.co.uk
  • +44 (0) 7915 608 057
  • Send Your Story

© 2026 Payment Check Ltd

Registered Address: 3rd Floor Suite 207 Regent Street London W1B 3HH

Made by Alastair Campbell