Marketing And Sales Payment Trends: 2023 vs 2024
Marketing and Sales Payment Practices Improve Slightly: Average Score Up 4.5 Points in 2024
The Comparison
- 2023: Analysis of 84 companies in the Marketing and Sales sector revealed an average payment practices score of 69.8 out of 100.
- 2024: A subsequent study of 80 companies showed a marginal increase in the average payment practices score to 74.3 out of 100.
What This Means
While there has been an improvement in payment practices, the overall movement of 4.5 points is relatively small, indicating that substantial challenges persist in ensuring timely payments across the sector. This limited change suggests that previously existing factors affecting cash flow, such as client payment delays and lengthy approval processes, continue to influence financial stability. Use this late payment calculator to understand the true cost to your business.
In 2024, payment practices in Marketing and Sales improved by 4.5 points, from an average score of 69.8 (84 companies) to 74.3 (80 companies).
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