Marketing & Sales Payment Practices: A Mixed Bag in 2024

The Numbers

• Companies Analysed: 80
• Average PaymentCheck Score (Marketing & Sales): 74.3/100
• UK Average PaymentCheck Score (all sectors): 50.0/100
• Difference: Marketing & Sales is 24.3 points above the UK average.
• Wales Average: 93.2 (1 company)
• West Midlands Average: 85.9 (1 company)
• Yorkshire and The Humber Average: 83.6 (3 companies)
• London Average: 75.3 (64 companies)

What Stands Out

While the Marketing & Sales sector outperforms the UK average for payment practices, the gap between the best and worst payers is substantial. It suggests a bimodal distribution of payment ethics, rather than consistent behaviour across the industry. The geographical disparity between London and regions like Wales is also striking, potentially indicating differing scales or types of business.

Best Payers

1. CHASEDESIGN WORLDWIDE LIMITED - 100/100
2. MULLENLOWE PROFERO LIMITED - 100/100
3. IPG DXTRA (UK) LIMITED - 99.8/100
4. WELLSET REPRO LIMITED - 99.8/100
5. FOX IPL LIMITED - 99.6/100

Worst Payers

1. KINESSO LIMITED - 27.2/100
2. ZENITH INTERNATIONAL (MEDIA) LIMITED - 32.1/100
3. FCB EUROPE LIMITED - 35/100
4. DIGITASLBI LIMITED - 37.1/100
5. MINDSHARE MEDIA UK LIMITED - 39/100

Regional Patterns

London, despite hosting the majority (64) of the companies analysed, reports an average PaymentCheck score of 75.3 – significantly lower than Wales (93.2) and the West Midlands (85.9). This might reflect the pressures of operating in a competitive, high-cost environment, or simply a greater sample size revealing true diversity.

Late payments hurting your cash flow? Try our late payment calculator to see what you're owed.

The analysis underscores that, while the sector average is promising, individual companies can vary wildly, with KINESSO LIMITED scoring 72.8 points less than the sector average of 74.3, demanding careful due diligence.