Marketing & Sales Payment Practices: A Modest 3.3 Point Improvement from 2020 to 2025

The Comparison

• 2020: Across 73 surveyed marketing and sales companies, the average payment practices score was 68.2 out of 100.
• 2025: A slightly larger sample of 75 companies showed an average payment practices score of 71.5 out of 100.

What This Means

While the average score has improved, the increase of 3.3 points suggests only marginal progress in payment practices within the marketing and sales sector over the five-year period. This small shift indicates that fundamental challenges in areas like prompt invoicing, efficient payment processing, and effective credit control likely persist. If late payments are impacting your business, use this late payment calculator to assess potential financial repercussions.

In summary: Payment practices in marketing and sales have seen a small increase from 68.2/100 (73 companies) in 2020 to 71.5/100 (75 companies) in 2025.